Facebook has been experimenting with ways to track what its users are watching on TV. The social media giant has been working with TV networks and streaming services to collect data on what users are watching, and how they’re watching it.
One way Facebook is doing this is by using audio recognition technology. The company’s app can listen to what’s playing on your TV or other devices and identify the content. Facebook then uses this data to serve you more targeted ads based on your viewing habits.
The company has also been testing a feature called “Watch Party,” which allows users to watch videos together in real-time. This feature allows Facebook to track what its users are watching and how they’re engaging with the content.
While some users may find these features invasive, Facebook argues that it’s all about delivering a better user experience. By collecting data on what its users are watching, Facebook can serve more relevant ads and provide personalized recommendations for content they might enjoy.
Regardless of how users feel about Facebook tracking their viewing habits, it’s clear that the company is investing heavily in the future of video. With the rise of streaming services like Netflix and Hulu, and the increasing popularity of social video platforms like YouTube and TikTok, it’s clear that video is the future of online content.