Social media like Facebook, Twitter, LinkedIn, Snapchat, WhatsApp and YouTube have become an integral part of people’s lives, where they spend much of their time.
Considering the popularity of social media, businesses today give priority to reaching their customers where they are. This is where digital marketing comes into the picture. Digital marketing is an effective marketing technique of using the internet and online-based digital technologies to reach customers and drive more sales.
Digital marketing makes it convenient for businesses to connect with ideal customers when they are on Google through SEO and PPC, on social media with social media marketing, and through email with email marketing. Therefore, businesses are investing in digital marketing to build their strong online presence and connect with existing and potential customers.